Best Buy for Education

Playful motion design for a serious technology program.

Client:

Agency:

Best Buy

Yellow Tag Productions

Creative Services:

Art Direction
Story Boarding
Animation
MotionTracking
Compositing

Tools:

Maxon Cinema 4D
Adobe After Effects

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Background

Best Buy Education offers end-to-end tech solutions for schools—everything from planning and installation to ongoing support. To promote the program, Best Buy launched a campaign aimed at educators, administrators, and parents, highlighting the benefits in a clear, engaging way.

I partnered with their team to design and animate a series of videos that brought these messages to life.

Approach

We landed on a fun, hand-drawn aesthetic—like doodles in a student’s notebook—to create an approachable, relatable tone. These 2D elements were motion-tracked into live-action scenes, blending animated overlays with real-world environments.

To add polish and depth, we used 3D animation with toon shading. The result was a look that felt simple, playful, and refined—all at once.

Outcome

The campaign led to a 25% increase in inquiries about Best Buy Education in the first month of launch. The visuals helped the program stand out in a crowded space and made the offering feel both professional and approachable.

Want to make your message feel human and memorable?
Let’s collaborate on motion design that connects.
Contact me to get started.

General Motion

❄️Minnesota based and working for clients worldwide
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