Emerson Corrosion and Erosion Detection

Translating complex industrial technology into compelling 3D stories.

Client:

Agency:

Emerson

BrandSpeak

Creative Services:

Art Direction
Story Boarding
Animation
Rendering

Tools:

Maxon Cinema 4D
Octane Render
Adobe After Effects

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Background

Emerson’s Plantweb Insight™ platform uses non-intrusive wireless sensors to extend equipment lifespan, improve safety, and boost profitability through real-time data. The Rosemount product line takes this further—detecting sand production, corrosion, and erosion in pipelines using acoustic and ultrasonic monitoring.

It’s advanced tech—and it’s not easy to explain.

To help Emerson communicate these intricate systems clearly and effectively, we used 3D animation to visualize internal processes, transform data into visuals, and clarify the value behind the engineering.

Vision

To create accurate and compelling animations, I collaborated directly with Emerson’s engineering team to understand the details behind their technologies. From there, I developed storyboards that translated technical language into a visual narrative.

The final aesthetic is clean and minimal—white backgrounds and simplified models focus the viewer’s attention while highlighting core mechanics. 3D animation allowed us to travel inside the hardware, revealing otherwise invisible processes with clarity and precision.

Outcome

The finished animations have been widely distributed across Emerson’s social media and featured at trade shows and industry events. On YouTube alone, Emerson’s content—featuring these animations—has helped drive nearly 10 million views.

The result: stronger audience engagement, faster product understanding, and a boost in brand visibility for Emerson as a leader in industrial automation.

Need to explain something complex?
Let’s turn your technology into a story people can see and understand.
Contact me to get started.

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